Company Background

Dualmedia are an all round media production team offering our clients a wide range of professional services including web design, search engine optimisation, e-commerce solutions, corporate identity and print work. We are situated in St Anne’s Lancashire which is just outside of Blackpool in the North West of England UK.

Dualmedia has been trading since 2004 and we have an extensive list of clients who have purchased our professional services over the years and most still coming back for regular updates and alternative web projects.

Dualmedia was founded by Andrew Brown, James Wilson and Richard Richmond when setting out to develop what we considered to be one of the strongest and most multitalented web design and professional media company in the North West. Over time our work has attracted work from all areas of the UK and outside the country as far as Africa and Las Vegas.

Web Design

The start of every successful website starts with a blank canvas...
We don’t believe in using templates or automated software to produce our web design. Our work is custom crafted from the design, to programming to the completion and testing stage. The best websites need to function correctly, look bespoke to the client and service / product and attract new and repeat visitors on a regular basis.

The Web Design Process

We usually start by talking to the client and extract important information such as requirements and goals from their new project whether it is web design, flash animation or print work. We want to know what makes you tick, but more importantly, what makes your target audience tick. After doing some market research and taking in what your competitors are doing we usually start the design process. Sometimes we like the traditional pencil and paper start but usually we have a good idea of where we want to go and start web designing on screen. Once we have our concept design we upload it for your approval. After tweaking and amending we sign the concept web design off and start getting technical.

We have a large tick sheet we like to satisfy when producing our media. Having an attractive design is a must have but its only part of the battle. From here we also have to consider how your website will function, will it be navigated easily enough, how will it perform in a search engine, how will we continue to promote the website in the future and many more areas are considered.

Web Development

We develop most of our websites based on html, and asp .net programming languages. Along the way we often use other website technologies available to us such as java script, CSS Style Sheets and Adobe Flash animations and applications to enhance the viewers experience on your website. A website does not necessarily mean just static text and images. It can also mean useful applications, means of contact, animation, applications, games and so much more.

We work hand in hand with our clients and seek approval every step of the way. This ensures that our client is getting the website they need and understand. This is essential if the websites content and products are to be client managed.

We produce bespoke client management systems in our updatable websites for our clients. This can give the client full control over their website content, images, products, prices and anything else required.

Online payment systems

During the web development stage we integrate your online payment system into your web design should you require it. We have years of experience producing safe and secure code to protect your business and your customers from online fraud. We have integrated payment systems to our secure servers from the following providers:
HSBC
Worldpay
The Royal Bank Of Scotland (RBS)
PayPal
Protex
Barclays E Merchant Services
We can offer guidance on applying and obtaining an online payment account and discuss which provider may be most suited to your website.

Programming

Our extensive programming knowledge is tested and verified by ourselves before we upload the website to the public domain.
Once a project has been through front-end development it is handed over to a back-end developer. This is the stage where all the 'behind the scenes' work goes on - the front-end of the site is connected to programming functions and databases that will make the web site actually work.
We have knowledge of and can support development using the following:

Search Engine Optimisation

SEO During Web Design

Over the years we have spent hours and hours constantly following the means and methods of the search engines and how they rank our clients websites. There is no big secret to SEO........... or is there ?

Well we don’t think so, but there are a lot of elements to consider when optimising websites for search engines and the secret is to learn, learn, review and keep learning. Websites need to be easy for a search engine to read and understand what the page is about. Adding META tags for descriptions and keywords is just not enough anymore. We need keyword rich content and produced into the HTML in a valid and accessible way. We need fresh and regular content adding to your website with appropriate images, not just for SEO but also your viewers and subscribers. And this is just getting started, there are many more factors to consider when we design your website and gear it up for search engine optimisation.

SEO after Web Design & Programming

So at this point we have designed your website, it looks great, we have added all the technical programming to the website and it functions great. We have also optimised the website so its search engine friendly. Are we ready to go ? Unfortunately not, we have only just started the SEO process. What’s the point in this great website if nobody is going to find it and why Google, yahoo or MSN should favour yours and place you on the first page of their rankings?
Well we need to show the search engines how important your website is to their searchers and your industry. We want regular content updates and incoming link from other websites from a related topic to your website. We can do this in a number of ways, link exchanges, Web Directories, free inclusion and paid inclusion and buying links from additional sources but are they all good. No there not, A link is a link but its source in our opinion is what counts. We will guide and recommend you on obtaining links.

You talk a good SEO & Web design game, but can you prove it ?

Yes we can, below is a few examples of some of our clients websites and their rankings. Please remember that search engines are constantly re indexing and results can vary from time to time. These rankings are accurate at the time of producing this page 05.11.2007. For the examples below we have used Google, the world's biggest and widely used Search Engine.